BMW 1 Series

From €105 per week

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ON A MISSION.

The all-new BMW 1 Series has arrived to attract all the admiring glances. This is because its outstanding design and progressive design language distinguish it from the crowd at the very first glance. The same holds true for its interior with a modern atmosphere that inspires through premium quality and openness. Efficient engines, the front-wheel drive now premiering in the new BMW 1 Series and state-of-the-art chassis technologies guarantee driving experiences full of dynamics and agility, while innovative technologies and driver assistance systems ensure that you always reach your destination safely and comfortably.

CONFIDENT ALL ALONG THE LINE.

Harmonious proportions, powerful contours and the extreme emphasis on width of the front and rear view join up to produce a lasting appearance – and one that is also impressively continued in the redesigned, exclusive interior.​The design of the all-new BMW 1 Series leaves a powerful impression both inside and outside. Starting with the dynamic front with its large double kidney grille and broad front apron. Clearly defined contours run parallel to the flowing roof line through to the distinctive rear. The premium character of the BMW 1 Series continues into the interior. Here passengers can enjoy a generously proportioned and open atmosphere of well-being. The cockpit impresses with ergonomically optimised equipment features and its systematically implemented driver-orientation.​

"The all-new BMW 1 Series is young, cool and urban. Compact proportions, a flowing roofline and striking, dynamic lines promise agility and driving pleasure at first sight. The interior is modern and precisely structured. It offers the passengers more space than ever before."

​​- Domagoj Dukec, Head of Design BMW.


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THE DESIGN

Explore the sporty design options of the all-new BMW 1 Series model with Sport Line. With the high-quality equipment options for exterior and interior, you can design your vehicle entirely to match your taste and personal preference.

Everything for your driving pleasure - high quality materials, ergonomically optimised features and pioneering technologies. Besides a high level of functionality, the interior of the BMW 1 Series impresses with its premium character combined with an open and spacious character. 

DRIVER ASSISTANCE AND CONNECTIVITY.

Intelligent technologies and driver assistance systems in the BMW 1 Series.

Operate the on-board computer by gesture control, have your vehicle move into its parking space independently or ask the intelligent voice assistant for the next filling station. The all-new BMW 1 Series offers you a large number of helpful functions, digital services and driver assistance systems – for a maximum of comfort and safety.

Driving Assistant

This package includes the camera-based system approach control warning and person warning with braking function, speed limit assist incl. Additionally, the radar-based equipment includes Lane Change Warning and rear collision warning.

Parking Assistant

Parking assistant makes parking your car easier. The rear view camera provides a clear view behind the car. Active Park Distance Control offers increased protection against damage caused by parking. The parking assistant can also park the car automatically and also supports you when reserving in narrow space.

BMW Intelligent Personal Assistant

Communicate with your vehicle using the BMW intelligent Personal Assistant. You can assign your own personal activation word "Hey BMW". It can explain everything about your car and helps you to get to know your vehicle better.

Digital Key

Forgot your key? No problem. The Digital Key or Key card allows you to unlock your vehicle and even start the engine without needing the physical key. It can be downloaded to your Android smartphone* using the BMW Connected app and share with family and friends.

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