The BMW Group has a long tradition of creating the automotive future. We believe the best way to predict the future is to create it. With the BMW 7 Series we are creating tomorrow’s luxury today. Thanks to game-changing innovations, bench marking comfort and contemporary design as well as dynamics that are both impressive and highly efficient.
Dreams become rare.
The BMW 7 Series represents precision and quality craftsmanship at a supreme level. Evidence of this is the Floating Design Mirror: The side mirrors appear to grow organically out of the window outline. Modern and elegant in their effect, they also enhance the aerodynamics. Other examples of genuine detail refinements are the Active air stream kidney grille with vertical slats in Chrome, the high-precision and powerfully distinctive appearance of the wheel design and the seamlessly incorporated Hofmeister kink.
On the inside, high-quality materials such as chrome with interior trims in Poplar Grain Grey fine-wood finish and seats with upholstery such as exclusive ‘Nappa’ leather in Ivory White create a harmonious combination. Also displaying a high level of handicraft is the instrument panel decorated by a continuous seam. Wood decorative trim and electroplated strip are individually matched during the production process so that a seamless overall picture is obtained. The BMW Individual Collection with an exclusive colour and material scheme offers additional varied options for designing the BMW 7 Series. These include the upholstery colour fine-grained full Merino leather in Mediterranean Brown Tartufo with hand-crafted details such as the stitching in woven look, hand-braided piping and colour-contrasting seams.