The All-New BMW 1 Series

From €105* Per Week.​

The all-new BMW 1 Series has arrived to attract all the admiring glances. This is because its outstanding design and progressive design language distinguish it from the crowd at the very first glance. The same holds true for its interior with a modern atmosphere that inspires through premium quality and openness. Efficient engines, the front-wheel drive now premiering in the new BMW 1 Series and state-of-the-art chassis technologies guarantee driving experiences full of dynamics and agility, while innovative technologies and driver assistance systems ensure that you always reach your destination safely and comfortably.

The design of the all-new BMW 1 Series leaves a powerful impression both inside and outside. Starting with the dynamic front with its large double kidney grille and broad front apron. Clearly defined contours run parallel to the flowing roof line through to the distinctive rear. The premium character of the BMW 1 Series continues into the interior. Here passengers can enjoy a generously proportioned and open atmosphere of well-being. The cockpit impresses with ergonomically optimised equipment features and its systematically implemented driver-orientation.


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